WebOS and Chrome OS

TBC

The days of building solely for the "web" are almost over. With the imminent release of Google's ChromeOS and the wider adoption on WebOS it's time to consider how our applications will work on these platforms. This session will take a look at the latest developments and will highlight the ways in which web developers can take advantage of the new technologies such as HTML5, offline storage, notifications and local data store.

How to Get Great Media Coverage for your new Business

Shaa Wasmund

You don’t need to advertise great brands – they advertise themselves. But how are you going to get people shouting about your business? Shaa Wasmund is an entrepreneur, the founder behind Smarta.com and the PR and marketing brains who helped make Dyson a household brand in a world that previously deemed Hoover as synonymous for vacuum. In this session, you will learn how to create brand advocates, turn your customers into fans and foster strong relationships with the press. Shaa will discuss how to connect with the media through unconventional channels, harness the power of social networks, integrate all your press activity and generate measurable results for your business without breaking the bank. Even if you’ve Twitter followers in the thousands and your little black book already boasts a few good names, this talk will take you to the next level in media relations and focus on yielding tangible results.

Proven Email Marketing Tactics

Mark DiCristina - MailChimp

Who says email marketing is dead? In this session MailChimp will guide you through the best practices of email marketing giving you proven real world advice to make your campaigns more effective, profitable and measurable.

The Dream and Reality of HTML5 Video

Bob Mason

On the PC Web, video has gained enormous momentum as a fundamental media type for all content, largely driven by the adoption of Flash video. However, the rapid emergence of HTML5 video and mobile video consumption recently has raised a deeper issue for organizations who are eager to have their content be accessible to end-users across all screens, platforms and devices. Without a proper video solution and strategy in place, this multi-format, fragmented, highly complex world can be a daunting one for businesses who are using video as a key marketing tool. This session will explore the state of HTML5 video on the desktop, on mobile devices and on connected TVs, as well as the solutions available to organizations to ensure their video content is accessible across all devices, browsers and platforms.

All That Glitters Is Not Gold

Eoghan McCabe & Des Traynor

We in the web community are addicted to all things sexy and shiny. We lust for retweets and press coverage, followers and shout-outs. We're forever taking the easy and attractive path to try find the success we want for our web app businesses. But real success requires an approach which is not sexy: a meaningful approach. Contrast have taken the sexy approach and the meaningful approach with different ventures—and they're going to help you see the difference between the two.

Going Out: Moving Beyond the Check-in

Josh Williams

In all the current talk about location, people tend to forget that the reason the current crop of GPS-enabled phones have spurred such exciting applications in their ability to foster the most human desire - sharing. Josh Williams, founder of Gowalla, one of the most popular mobile and web services, details why he and his team are looking beyond the simple (and soon to be ubiquitous) act of checking in, and more deeply at the contextual relationship between where people are and how they choose to communicate and express themselves. He will also share how Gowalla offers businesses, campaigns and organizations the unique opportunity to reward loyalty, reach new consumers, and to create memorable experiences.

10 Things that Will Kill Your Start-up

TBC

You've read the books, listened to the experts and have assembled a crack team, there's literally nothing that can stop you start-up succeeding, right? Wrong! This session will highlight 10 things that will stop your start-up succeeding, learn them now and avoid them later!

24 Hints to Build a Super Lean Startup

Dorian Selz

You don't need millions of dollars to launch your startup. Get your hands on 24 startup-tested hints to run your startup in a lean and mean way. Dorian, currently at his third startup, shares simple and immediately applicable hints for bootstrapping any startup.

The Real Time Web

Hilary Mason

This presentation will discuss the impact of real-time content streams on the ways that people share information online. We'll look at the different data analysis techniques and metrics that clarify content distribution in real-time social systems and discuss techniques for integrating them into your products.

The Business Case for Accessibility

Robin Christopherson

Accessibility doesn't have to be an after thought. It's easy to bake it in from the outset and open up the potential of your app to the widest possible audience. In this presentation renowned accessibility expert Robin Christopherson will illustrate key ways to make your site accessible using real world examples of good and bad web sites.

Connecting the graph

David Recordon

Earlier this year we took a step toward making the social graph more open and connected. Facebook's Graph API makes it easy for any developer to interact with over 500 million people around the world and the Open Graph Protocol enables any web page to become a rich object in a social graph. This talk will look at how open technologies - such as OAuth 2.0 and RDFa - are helping to bring about a more connected graph.

Advanced A/B Testing for Web Apps

TBC

Your app might look great and work well but is it attracting paying customers? A/B testing allows you to get the real metrics on which parts of your app work and which ones don't helping you increase revenue and user happiness. This session will show you a proven approach to A/B testing and will look at future developments and tools that will enable you to improve your app.

Fighting and thriving in the Valley - tips for UK businesses going West

Andy McLoughlin

Having recently relocated to San Francisco to head up the US headquarters of Huddle, Andy will discuss how a UK business can 'think big' and set up shop in Silicon Valley. Using Huddle's own experiences, Andy will give tips on everything from finding the right location and navigating the US 'system' to hiring the perfect team.

The 10 Golden Principles for Successful Web Apps

TBC